When you're a cash & time-constrained startup, if you're paying in money or effort on a per-action basis, it's better to pay a little more for fewer actions that are much more likely to convert, than it is to pay for more actions that are much less likely to convert.Help people disqualify themselves from taking actions you have to pay for or follow up on if they're not going to convert. That means doing things like mentioning price or product limitations in ad copy. You can still frame them positively (e.g. if your social media management tool doesn't support team use yet, say you're the best tool for independent / solo social media managers).
Market I Team I Product I Sales I Funding I Key activities I Venture funding I Networking opportunities